Coyote CRM
WhatsApp Business

WhatsApp inside the CRM: conversations, campaigns and automatic replies

Customers write on WhatsApp, there is no arguing with that. The point is that those conversations should not stay on one person's phone: in Coyote CRM they land on the customer record, the right people see them, and you answer from the computer.

What it actually does

Company numbers, not personal ones

Each number is a CRM account, shareable between several people, with the history staying with the company even when the person changes.

Templates and campaigns

Ready-made messages with fields from the record, and campaigns to lists chosen in the CRM, with irregular pauses and "coffee breaks" that mimic human behaviour.

Delivery and read receipts

WhatsApp ticks are recorded, and a reply from the customer counts as certain proof of reading even when the blue tick never arrives.

Keyword auto-replies

Whoever writes "info" gets the right answer straight away, with images and attachments: a service that works out of hours too, and improves the number's reputation.

Verified numbers

Before sending, the system checks that the number really exists on WhatsApp: messages into the void never leave, and do not pollute the statistics.

One number at a time

Campaigns and hand-written messages never overlap on the same number: they queue up, and a message written by a person goes first.

See it in action

A video from the Coyote CRM demo series, recorded on real data.

See every video in the series →

Who it is for

Companies that receive enquiries on WhatsApp and want to treat them as they treat e-mail: with a history, someone responsible and a traceable reply.

Frequently asked questions

Do I need the official WhatsApp Business API?

The connection is made with the company number, linked once and for all. The route through the official API is also being developed, for those with Tech Provider volumes.

Can several people use the same number?

Yes, and it is the most common case. The CRM shows who has taken each conversation on and who replied, so the history stays readable.

Can I reply automatically outside office hours?

Yes, with keyword auto-replies: anyone writing “info”, “price list” or whatever word you choose gets text, images and attachments straight away, at any hour.

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Want to see this module on your own data?

Half an hour of demonstration, with your own company records and documents. No commitment.

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